The global automotive operating system market size was valued at USD 12.7 billion in 2022 and is expected to reach USD 25.8 billion by 2030, at a CAGR of 9.2%, during the forecast period 2022-2030. Factors such as growing number of ECUs/domain controllers in vehicles, along with the increase in the penetration of ADAS technology in vehicles will boost the demand for the automotive software such as OS. Increase in developments related to autonomous vehicles, in conjunction with rising penetration of electric vehicles will create new opportunities for this market. Companies operating in the market are focusing on product enhancement in order to gain competitive advantage in the global market.
Automotive Operating System Market Dynamics:
Driver: Growing number of ECUs/domain controllers in vehicles
Every vehicle requires electronic-based components in its powertrain and chassis systems, body electronics and connectivity systems, and safety and convenience systems. Some of the increasing applications of electronic-based systems in vehicles are automatic transmission, voice recognition and biometric systems, antilock braking systems, power steering, blind spot detection, lane departure systems, headlights, ADAS, and park assist technologies. These applications are controlled by one or more ECUs. With the addition of advanced and connected technologies in a vehicle, the complexity and number of ECUs have also increased in recent years. This, in turn, will increase the need for automotive operating systems in the near future.
Opportunity: Advent of software-defined vehicles
The automotive industry has started shifting its focus towards software-centric vehicles from hardware-defined vehicles. This transformation has given birth to software-defined vehicles. The features and functions of these vehicles are primarily enabled through automotive software. Today, most premium vehicles have up to 150 million lines of software codes, which are typically proportionate among hundreds of electronic control units (ECUs) and a rising number of cameras, RADAR, and light detection and ranging (LiDAR) devices, among others.
In the past, automotive manufacturers used to differentiate their product offerings with mechanical features such as torque and horsepower. However, in today’s scenario, consumers/buyers are interested in features defined by software such as infotainment innovations, intelligent connectivity solutions, driver assistance features, and V2X communication solutions. The increasing demand for these features will, in turn, increase the need for automotive operating systems, software platforms, etc. All the above factors are expected to bolster the revenue growth of the automotive operating system market during the forecast period.
“Europe is expected to have noticeable share in the automotive operating system market by 2030.”
Europe is expected to have significant growth in the Automotive Operating System Market during the forecast period. Countries considered under this report for Europe are France, Germany, Italy, the UK, Spain, and the Rest of Europe. Europe is home to some of the top Tier I suppliers in the automotive sector, such as Continental AG, Robert Bosch GmbH, and ZF Friedrichshafen AG. The presence of these companies would also contribute to the growth of the European automotive operating system market during the forecast period. The region is among the largest markets for passenger cars, particularly premium cars (C segment and above). The high volume of premium car sales can be attributed to the high purchasing power of European buyers. Germany is estimated to hold a significant share of the European automotive operating system market in terms of value in 2022. The most significant factors supporting the growth of the automotive operating system market in Germany are the penetration of premium passenger car brands with high-end software applications and government mandates regarding safety. The high sales of premium vehicles, such as the Mercedes-Benz S-Class, Audi A8, and Audi S8, are expected to drive the automotive operating system market in Germany during the forecast period.
Major market players covered in the report.
- BlackBerry Limited
- Automotive Grade Linux (AGL)
- Microsoft Corporation
- Apple Inc.
- Alphabet Inc.
- NVIDIA Corporation
- Red Hat, Inc.
- Siemens
- Green Hills Software
- Wind River System Inc.
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