The global automotive software market size is projected to grow from USD 19.0 billion in 2023 to USD 32.3 billion by 2030, at a CAGR of 7.8%. The rise in focus towards software-defined vehicles paired with increasing penetration of ADAS features in vehicles are expected to increase the demand for automotive software solutions. Also, the strong government support for vehicle safety paired with rising adoption of software-over-the-air (SOTA) updates are anticipated to promote the revenue growth of automotive software market.
Operating system segment is expected to have significant share in the global automotive software market
The operating system is expected to be a noticeable segment in the automotive software market, as it controls the core capabilities of the vehicle while keeping passengers and the driving environment safe, which makes it the most important part of the software. Additionally, the automotive operating system market is expected to grow significantly with the growing adoption of connected car technologies. As such, operating system (OS) plays a critical role in connected vehicles. The OS provides the platform for the telematics system to run on and provides the features and functionality that allow the vehicle to communicate with other devices and services.
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ADAS & safety systems segment is expected to witness a significant growth rate in the global automotive software market during the forecast period
ADAS penetration is growing rapidly across most leading auto markets around the globe, with over 40% of all newly sold vehicles being ADAS-enabled in 2023, compared to less than 20% in 2021. This is exceptionally high across the US, China, and Europe, with growing vehicle safety requirements as a regulation for selling vehicles. Further, OEM plans to shift to self-driving vehicle technology, and the government allowing such vehicles on roads will also drive demand. Waymo, for instance, has expanded across the US to provide self-driving vehicle service.
ASIA PACIFIC Region Holds the Largest Share of the Automotive Software Market
Key regional manufacturers are focusing on strategic partnerships with tier 1 component providers and software providers to keep up with the changing consumer needs. Further, leading technology companies in China are developing software for ADAS systems and connected vehicles. The region is also the software development hub of global OEMs, owing to the lower cost of software outsourcing. This has resulted in competitive OEMs in this market integrating best-in-class software. In China, the largest automotive market in the region, cars with ADAS have become relatively common, with more than 50% of vehicles coming with ADAS features. Further, domestic automakers such as XPENG, Li Auto, ZEEKR, and NIO are also leading the SDV shift. Similarly, Hyundai from South Korea has also integrated automotive software for ADAS, Connectivity, and other features with OTA updates through its 42.dot subsidiary in the region.
Key Players
The automotive software market is dominated by global players such as Robert Bosch GmbH (Germany), NXP Semiconductors (Netherlands), NVIDIA Corporation (US), BlackBerry Limited (Canada), and Continental AG (Germany), among others. These companies adopted new product development strategies, expansion, partnerships & collaborations, and mergers & acquisitions to gain traction in the market.
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