Food Blenders & Mixers Market: Opportunities And Challenges

The global food blenders & mixers market size is estimated to account for nearly USD 7.2 billion in 2020 and projected to grow at a CAGR of 5.8%, to reach nearly USD 9.5 billion by 2025. The market for food blenders & mixers is been witnessing rise in demand, owing to the increase in consumption of processed foods and beverages in the global market. Consumers in the global market are increasingly preferring to consume prepared foods and beverages, owing to the rising income levels, longer working and commuting hours, and lack of sufficient time to cook and prepare delicious and healthy foods. According to the data given in a report published in 2018 by National Health and Nutrition Examination Survey, in between 2013 and 2016, over 36.6% of adults- approximately 85 million people consumed fast food in America. The percentage was higher for people between the ages of 20 and 39 (44.9%) and 40 and 59 (37.7%).

The beverage industry is witnessing an incrementally rising demand in the global market for blenders and mixers, by application, owing to the fact that mixing and blending is a vital part of beverage processing. Also, the European and North American markets have higher demands for beverages. Thus, beverage manufacturers in those regions invest in the mixing and blending equipment for gaining higher yields and volumes. The growing demand for functional beverages, requiring fortification of various nutritional ingredients in the final products, is expected to further bolster the demand for mixer and blender in the coming years.

Technological innovations in this market carried out by the key players provide not only faster mixing & blending and high precision, but also hygiene, which is one of the most important factors in this industry. These new processing technology developments give food & beverage processors the flexibility of choosing machines that can mix/blend with a wide range of functions such as weighing and cooling. Number of players operating in the food & beverage industry are still equipped with old facilities, which has traditional methods of processing, requires extensive human resource, and has limited output per unit of time. Owing to the growing demand for various food & beverage products, manufacturers in these industries are looking forward to equipping advanced production facilities with automated machineries and systems. Replacement of old processing equipment with advanced technologies will enhance the efficiency of these firms.

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Blenders & mixers are used to mix almost every ingredients in the food & beverage industry. However, there are certain ingredients that are difficult to mix with water. For instance, xanthan gum is commonly used for its thickening and stabilizing effect on emulsions and suspensions. However, xanthan gum forms a gel structure in water, which is shear thinning and can be used in combination with other rheology modifiers, such as guar gum as the two combine provides better effects. However, xanthan gum has certain difficulties in terms of mixing. The powder, when mixed with water, has a strong tendency to form lumps. A number of dispersion and hydration methods are used to overcome this. Thus, an advanced high shear mixer can be a solution for this, as it can produce an agglomerate-free dispersion and fully hydrate Xanthan gum in a fraction of the time compare to conventional methods. This kind of advanced blender & mixer equipment are providing opportunities for manufacturers to function in niche markets. 

This report includes a study of marketing and development strategies, along with the product portfolios of the leading companies in the food blenders & mixers market.  The key players in this market include GEA Group Aktiengesellschaft (Germany), Tetra Laval International S.A. (Switzerland), Krones AG (Germany), SPX Flow Inc. (US), Marel HF (Iceland), Sulzer Ltd. (Switzerland), Buhler Industries Inc (Switzerland), John Bean Technologies Corporation (US), KHS GmbH (Germany), Hosokawa Micron Limited (Japan), Paul Mueller Co (US), Alfa Laval Corporate AB (Sweden), EKATO Holding GmbH (Germany), Philadelphia Mixing Solutions Ltd. (US), Diosna  GmbH (Germany), Silverson Machines Inc. (United Kingdom), Fristam Pumps (US), Pentair PLC (The Netherlands), ARDE Barinco (US), and General Machine Company (GEMCo) (US).