
The global pet dietary supplements market is projected to grow from USD 2.71 billion in 2025 to USD 4.11 billion by 2030, registering a CAGR of 8.7%. The industry is undergoing significant transformation, fueled by rising demand and continuous innovation. Growing awareness among pet owners about preventive healthcare and wellness—mirroring trends in human nutrition—is driving this expansion. As pets increasingly become regarded as family members, this emotional bond influences spending habits. Pet owners are now more inclined to purchase premium, science-backed products aimed at improving their pets’ quality of life.

Technological advancements are playing a key role in reshaping the market. AI-powered pet health trackers, smart collars, and nutrition-monitoring apps are providing real-time insights, enabling owners to make informed supplementation decisions. Personalized nutrition platforms—customizing supplements based on a pet’s breed, age, weight, and specific health needs—are also gaining momentum, particularly in North America and Europe.
Pet Dietary Supplements Market Driver: Rising Pet Ownership and Humanization of Pets
As living standards and disposable incomes rise globally, more households are adopting pets for companionship, emotional support, and lifestyle enhancement. This growing pet population is driving strong demand for pet care products, especially those promoting health and wellness. The emotional connection between pets and owners is shaping purchasing patterns, with a clear preference for natural, organic, grain-free, vet-approved, and clinically tested products.
Pet owners are becoming more discerning, treating their pets’ health with the same care they apply to their own. Popular supplement categories include joint support for aging dogs, skin and coat health for specific breeds, and calming products for pets experiencing stress or separation anxiety—common in today’s fast-paced urban environments. As a result, the market is evolving toward specialized, function-driven products that cater to the unique needs of modern pets, driven by informed and emotionally invested consumers.
Omega-3 Fatty Acids: A Leading Segment
Among supplement types, omega-3 fatty acids hold a significant market share. Known for supporting immune function, omega-3s help pets combat infections and illnesses—an important consideration for aging pets with weaker immune systems. These fatty acids also possess strong anti-inflammatory properties, offering relief to pets suffering from arthritis, joint pain, and skin conditions, thereby enhancing mobility and overall comfort.
Additionally, omega-3s promote skin and coat health, contributing to a glossy coat, reduced shedding, and fewer skin irritations. For pets with allergies or sensitivities, omega-3 supplements can help soothe inflammation and encourage skin regeneration, making them a favored choice among pet owners focused on holistic pet wellness.
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Asia Pacific: The Fastest-Growing Region
The Asia Pacific region is poised for the fastest market growth between 2025 and 2030. Rising awareness of pet health, combined with a growing understanding of the relationship between nutrition and overall wellness, is fueling demand for targeted supplements addressing issues like digestion, joint health, and immunity.
The rapid expansion of e-commerce in the region is also accelerating market growth, providing consumers with greater access to information, product reviews, and a broader range of supplement choices than traditional retail channels. A younger, health-conscious demographic is particularly driving interest in natural, science-backed solutions, contributing to a dynamic and evolving market landscape in Asia Pacific.
Leading Pet Dietary Supplements Companies:
The report highlights leading players in the pet dietary supplements market, including:
- Nestlé (Nestlé Purina Petcare Company) (Switzerland)
- Elanco (US)
- Nutramax Laboratories (US)
- Virbac (France)
- General Mills Inc. (US)
- Zoetis Services LLC (US)
- Wellness Pet, LLC (US)
- NOW Foods (US)
- Vetoquinol (France)
- Affinity Petcare S.A (Spain)
- FoodScience (US)
- Thorne Vet (US)