Vegetable Oils in Beauty and Personal Care Market Overview, Opportunities, Trends, and Forecast

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The global vegetable oils in beauty and personal care market was valued at USD 4.4 billion by 2022 and is projected to reach USD 5.8 billion by 2027, at a CAGR of 5.7% during the forecast period in terms of value. Vegetable oils from terrestrial plants consist mainly of triglycerides (95–98%) and mono & diglycerides (1%) with micronutrients, particularly molecules like tocopherols and/or polyphenols. According to SOPHIM, “vegetable oils are natural ingredients mainly composed of triglycerides. Vegetable oils include saturated or unsaturated fatty acids (omega 3, 6, 9) and unsaponifiable matter in small quantities but have highly desirable biological properties for cosmetic use.

Consumer demand for healthy, natural ingredients is in tandem with the rising demand for health-consciousness among consumers and the sustainability quotient. A clean label is the new norm among consumers today. The willingness to pay more for recognizable ingredients is strongest in the US, highlighting the importance of clean and clear labeling in the American market. In this report, the vegetable oils in beauty and personal care market have been studied based on type, application, nature, and region.

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High Emollience and Moisturizing Properties of Shea Oil to Drive Market

Shea oil is a solid fatty oil derived from the shea (Karite) tree’s nuts. Shea oil has recently become a popular ingredient in cosmetics and personal care products due to its emollience and moisturizing properties. Like most other vegetable oils and fats, shea oil is a triglyceride. Shea oil contains very high levels of non-glyceride components, with as much as 7% to 10% unsaponifiable matter, including triterpene alcohols esterified to cinnamic acid, acetic acid, and long-chain fatty acids. Shea oil is also rich in vitamins A and E, making it an excellent moisturizer for skin and hair. L’OCCITANE (Manosque, France) offers a range of products based on shea oil, such as Shea Butter Shower Oil, Shea Fabulous Oil, and Shea Face Comforting Oil.

Rising Demand for Vegetable Oil-Based Skincare Products to Drive the Market

Vegetable oils in skin care products are beneficial for repairing damaged and dry skin. Vegetable oils naturally contain qualities known to nourish and protect the skin over beauty and personal care products with chemicals. Vegetable oils contain fatty acids, vitamins, nutrients, minerals, and antioxidant properties to improve skin complexion, repair damage, regenerate, tone, and protect the skin, hydrate, moisturize, and delay signs of aging. Oils obtained from avocados, coconuts, sunflowers, and argan kernels possess nourishing qualities that soothe and soften skin tissues. Biotique (India) offers Almond Oil Deep Cleanse Purifying Cleansing Oil which contains almond, sesame, neem, and staff tree oils.

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The North American Vegetable Oils in Beauty and Personal Care Market is Primarily Driven by Growth in the US and Canadian Markets

The market in North America is highly diversified, and manufacturers largely focus on developing vegetable oils to cater to the demand of end users. The native Americans of northern Mexico and the southwestern US have regarded jojoba oil for years due to its valuable qualities. It is used for multiple, varied cosmetic & medicinal purposes such as hair dressings, body oils, and skin salves. The market in North America is mainly dominated by a few companies, such as Cargill, Incorporated (US) and ADM (US). However, local players such as Maverik Oils (US) and ConnOils LLC (US) also provide a wide range of vegetable oils for beauty and personal care.

The US market accounted for the largest share of North America in 2021. The market for vegetable oils such as coconut, olive, soybean, jojoba, shea, and avocado is witnessing high growth due to growing applications in various end-use industries such as hair & makeup and cosmetics. Kiehl’s, a US-based company (acquired by L’Oréal in 2020), provides skincare, body care, and hair care solutions. It uses a variety of oils in its products, including the popular jojoba oil, coconut oil shampoo, and argan oil body lotion, among others.

The key players in this market include BASF SE (Germany), CREMER OLEO GmbH & Co. KG (Germany), SOPHIM (France), ADM (US), Maverik Oils (US), Australian Botanical Products (Australia), Zapach International (India), Ernesto Ventós S.A. (Spain), Louis Dreyfus Company (Netherlands), Cargill, Incorporated (US), Vantage Specialty Chemicals (US), OLVEA (France), All Organic Treasures GmbH (Germany), Gustav Heess GmbH (Germany), PRODIGIA (Morocco), Jayant Agro-Organics Limited (India), Sigma Oil Seeds B.V. (Netherlands), and ConnOils LLC (US).